Hey PEOPLE OF THE INTERNET, I’M MARIANA

Portrait of Mariana Quiñones, Creative Director based in New York

Creative Director. Strategic Thinker. Professional What-If Asker.

From Guatemala / Currently creating in New York City

About me / The short version

I make ideas for a living. Mostly by asking “what if?” until something clicks.

I’m a Creative Director who lives somewhere between strategy and imagination. I like finding the one idea that unlocks everything else, then figuring out how far we can stretch it. Campaign? Sure. Film? Why not. A pop-up in the middle of nowhere? Better. Something nobody asked for but everyone remembers? Now we’re talking.

My process is equal parts cultural rabbit holes, strategic thinking, questionable amounts of open tabs, very strong opinions, and “wait, what if…” These days, AI has made almost anything possible to create. But possibility isn’t the hard part.

Knowing what is worth creating is.

That’s where taste comes in. Strategy. Culture. Curiosity. The weird human instinct that tells you this is the one. AI helps me stretch the idea. Human judgment decides where it goes.

I call that Nueve Projects. Why nine? Because 10 is always out of reach. And I like it that way.

There should always be another idea, another goal, another what if?
The space, imagination, and ambition to chase what’s next.